Public Relations Vice President in Washington, DC

Vice President, Public Relations

Basha White is a Vice President, Public Relations of International Investment Banking (IIB). She serves as a leader in developing new business and strategic partnerships in the mid-market. She fosters, promotes, and facilitates cross-selling of company-wide products, services and capabilities. She collaborates with colleagues (executive, leadership and peers) to develop new products and services. She contributes to the strategic planning and execution of all sales, marketing and public relations activities. She increases customer base and adds to existing customer profitability. She also identifies, designs, develops, and implements market-driven strategies to achieve revenue goals and the company’s mission.

Basha oversees marketing programs and partner channels that increase the company’s revenues and mid-market customer base and expand existing channels. She identifies potential strategic partners, alliances and relationships to expand core product lines or bring new product lines to the organization. She promotes a customer-oriented focus and advocates consultative customer relationships. She is also responsible for developing and maintaining high-profile external relationships within customer constituents, professional organizations, etc. (public relations presence). She also acts as a primary contact for internal and external constituents.

Basha speaks English, French, and Polish.